Clothes with people in them don’t sell well

Here’s a random titbit I picked up in the course of some research:

Shoppers apparently like to imagine themselves in the clothes being advertised, and having those clothes showcased on a model makes the imagining act harder. This means folks are less likely to buy clothes, especially online clothes I imagine, when they’re displayed on (skinny / muscular) others. So if you want to sell clothes, photograph them laid out on a flat surface, accessorised. I’ve seen this done and I must say, it’s very appealing.

My friend’s sister has a styling business, and the image below is how she advertises on her blog. Ladies, do you see yourself in it?


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